What Lumon8 does

GEO is making sure AI assistants recommend your store. When a shopper asks ChatGPT, Gemini, Perplexity, Claude, Grok or Google AI "best Nissan dealer near me" or "where should I buy a Rogue," the answer names a few dealers. GEO is the work of being one of them, and being the one it picks. It is measured as your share of AI recommendations — out of every 100 dealer recommendations AI gives in your market, how many are you.

Same goal, older name. AEO came from the days of featured snippets and voice assistants: get your business into the one answer instead of a list of links. GEO is the same idea for AI assistants that write the answer themselves. Lumon8 does both, because every engine we watch is an answer engine. Dealers do not need to know the difference; the question is the same either way: does AI name your store, and does it pick you?

No. SEO gets your website ranked on a results page a shopper then clicks. GEO gets your store named inside an answer the shopper never clicks past. AI assistants build that answer from what they can read about you: review sites, listings, your Google profile, and the plain text of your website, which they read and cite. What they cannot read is the part a shopper asks about: the cars and the prices, which most dealer sites draw with scripts an AI crawler never runs. Good SEO helps. It is not enough on its own, and it does not tell you what AI is saying about you.

Because the shopper who asks an AI assistant which dealer to trust gets one answer, and the stores not in it never know the sale existed. That shopper is not comparing ten websites; they are being handed two or three names. If a rival across town is in the answer and you are not, they get the visit. Lumon8 shows you that answer, in the engine's own words, before it costs you a sale.

Three things, on repeat. Measure: we ask the six AI engines the questions your shoppers ask, at home and in your rival's town, and count who they name and who they pick. Correct: when an engine has a fact wrong or missing, we publish the correction on the page AI reads, with your approval or automatically. That page keeps itself current, daily, with nobody writing it: hours and departments, your whole lot with counts and floor prices, your specials, your real reviews quoted word for word, and whether you are worth the drive from the next town. Prove: we ask again the next day, and every Monday you get one page: your share against last week, the rival on the same line, what was fixed, the next town. One tag starts it, installed for you through your website provider; your team does no work after that.

Approve the tag. Lumon8 works directly with your website provider to have it installed: we open the support ticket, coordinate the installation, and copy you for approval. Then approve each correction with one click, or switch on auto-approve and never see them. That is the whole job. No content to write, no dashboard to babysit, no new website.

No. Lumon8 is the measurement and correction layer. Your agency keeps writing content and running ads; your website provider keeps hosting the site. We tell you, every week, whether any of that moved your share of AI recommendations, and we fix the facts AI has wrong in the meantime. Agencies also use Lumon8 under their own brand for their dealers.

An agency puts people on it: writers producing monthly content for your site, a team adding markup through your website vendor, a strategist on review calls, and a retainer that pays for all of it, with citations that, in their own words, take longer. Lumon8 puts no people on it. We ask the six engines the seven questions your shoppers ask, see which facts AI is missing or getting wrong, and publish the answer where AI reads the same day, from your verified data: hours, departments, your lot, your specials, your reviews, your town. Re-checked the next day; the Monday report shows what moved. No writer, no ticket, no call, no retainer; a published price per rooftop. We do not write long-form content or run ads; keep the agency that does, and we will show whether it moved your share. The side-by-side is on our comparison page.

Usually not, because it cannot read your website's inventory. Most dealer sites draw the cars with scripts that AI crawlers never run, so an assistant asked who has a Bronco in stock near you has nothing to go on. Lumon8 crawls your vehicle listings every day and publishes what is on the lot in a format AI can read: counts and floor prices by model, new, used and certified, on the facts page we host and in your structured data. That is your whole lot, every model, not a sample. A number only goes out when it is fresh and reconciles with your site, and you can turn price publishing off. We publish it; we do not promise which engine will quote it. Measuring is separate from publishing: every plan asks AI where to buy your best-selling model, and Pro asks about your top three.

Your share is ranked against the other stores of your brand that AI actually named in your market's answers, not against every dealer in the state. A store counts when it is a verified rooftop: a real dealership at a real address. A service center, a quick-lube lane, a finance arm or a name AI made up never counts, so the number of stores is the number of real rivals in the answers. Most stores are first at home; the share tells you by how much, and the rival's town tells you where you are not.

Yes, on its own. Lumon8 pins the town of the store taking the most of your recommendations so the report keeps one name week to week. When another store has clearly out-shared that rival on back-to-back checks, the away sweep moves to its town, the report says so in one line, and the old town's history stays on the record. One week's spike never moves it.

For each town Lumon8 measures you in, your facts page answers the question a shopper there actually asks: is this store worth the drive. The answer is built only from verified fields: the miles from that town, your current specials, the departments and programs your own site names, the languages spoken, the phone. Nothing is written by a copywriter and nothing is invented; if a fact is not verified, the sentence is left out.

The rate card is on our pricing page: per rooftop, per month, less on annual, with a free audit first, no card and no contract. We publish it because we are asking you to trust a number every Monday, and a company that hides its own price is a strange one to trust with yours. Nobody else in this field publishes theirs. Agency and dealer-group pricing is quoted, because those rates belong to the agency, not to us.

Lumon8 does it. We open the support ticket with your website provider, coordinate the installation, and copy you for approval, so nobody at the store touches the site. If you would rather do it yourself, it is one line in your website or Google Tag Manager, about five minutes. Either way the light on your dashboard turns green the first time a real visitor loads a page with the tag, and the first scan runs the same day. The full instructions, forwardable to your website provider, are on the install page.